HOW NIELSEN RATINGS WORKS....

HOW DO TELEVISION RATINGS WORK? HOW DO THEY FIGURE OUT HOW MANY PEOPLE ARE WATCHING A SHOW?

To find out who is watching TV and what they are watching, the company gets around 5,000 households to agree to be a part of the representative sample for the national ratings estimates. Nielsen's statistics show that 99 million households have TVs in the United States, so Nielsen's sample is not very large. The key, therefore, is to be sure the sample is representative. Then TVs, homes, programs, and people are measured in a variety of ways.

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ANSWER THIS QUESTION FIRST: HOW MANY OF YOU OUT THERE HAVE OR HAS HAD; KNOW SOMEONE HAVE OR HAS HAD A NIELSEN BOX?????